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StoreRuler Pro
Full operations
More for online, retail and B2B operations.
$390 / year
$390 billed annually · 1 site
Everything in Lite
Point of sale, till and credit records
Stock counts and purchasing
B2B dealers and quote management
Advanced reports and bulk operations
Product SEO and team roles
14-day unconditional refund guarantee. No free trial. Shipping, payment and other third-party provider fees are not included.
If Pro ends, your records stay.
The free features keep working. Pro has a 14-day grace period after license expiry, then new Pro work becomes unavailable while your records remain viewable and exportable. Existing customer commitments, such as gift cards and store credit, continue. Renewing brings the Pro tools back with your records in place.
Secure Freemius checkout · Prices in USD · Taxes shown at checkout
Free essentials, optional Pro
What comes with Lite? What does Pro add?
Lite is free without a time limit. Pro adds retail sales, purchasing, B2B and advanced tools. Expand any category for a line-by-line comparison.
Online orders9 items
Feature
Lite
Pro
Order desk with stages, filters and saved views
Included
Included
Pick lists, packing slips, order summaries and CSV export
Included
Included
Tracking messages by email or as a WhatsApp draft
Included
Included
Manual orders from the phone, WhatsApp and social media
In Pro
Included
Returns and exchanges from the original order
In Pro
Included
Order editing with a preview
In Pro
Included
Payments, collections and payment notices from customers
In Pro
Included
Cash-on-delivery guard and risky-customer flags
In Pro
Included
Sales quotas and purchase limits
In Pro
Included
Point of sale & till5 items
Feature
Lite
Pro
Quick Sale with barcode scanning and split payments
In Pro
Included
Receipts, returns and exchanges at the counter
In Pro
Included
Cash register: opening float, drawer count and day close
In Pro
Included
In-store prices, and price and barcode labels
In Pro
Included
Sales on account for regular customers
In Pro
Included
Products & variations7 items
Feature
Lite
Pro
Product list with quick edit and variation prices
Included
Included
Product health: no price, photo, barcode or category
Included
Included
A simple product in one form
Included
Included
Products with options, shared stock and templates
In Pro
Included
Bulk editing with a preview
In Pro
Included
Smart categories, bundles, brands and catalog sorting
In Pro
Included
Product costs and catalog export
In Pro
Included
Stock & purchasing6 items
Feature
Lite
Pro
Back-in-stock requests
Included
Included
A buying list from stock on hand and what is already on order
In Pro
Included
Suppliers and purchase orders by WhatsApp or email
In Pro
Included
Partial deliveries and an average cost with purchase costs
In Pro
Included
Stock counts with barcode scanning, blind counts and approval
In Pro
Included
Count differences and stock corrections with a reason
In Pro
Included
Customers & B2B7 items
Feature
Lite
Pro
Customer directory and customer card
Included
Included
Notes, tags and contact preferences
Included
Included
Dealer groups with wholesale and quantity prices
In Pro
Included
Payment terms, credit limits and account statements
In Pro
Included
Quotes, and products that show their price on request only
In Pro
Included
Store credit, and guest orders linked to an account
In Pro
Included
Saved customer lists
In Pro
Included
Marketing & SEO8 items
Feature
Lite
Pro
Live carts and searches with no results
Included
Included
URL redirects and the 404 report
Included
Included
Web campaigns with rules, dates and a test cart
In Pro
Included
Cart reminder emails, only for shoppers who ticked the box
In Pro
Included
Gift cards
In Pro
Included
Google and Meta product feeds
In Pro
Included
Reviews, product questions and review-request emails
In Pro
Included
Search matches and bulk SEO
In Pro
Included
Reports & finance4 items
Feature
Lite
Pro
Home, Today and the sales report
Included
Included
Report library: sales, products, customers and stock
In Pro
Included
Payments and collections, and the till report
In Pro
Included
Files for your accountant
In Pro
Included
Shipping4 items
Feature
Lite
Pro
Carrier list, shipments and tracking numbers on the order
Included
Included
Official Geliver, Sendcloud and EasyPost integrations
In Pro
Included
Printable address labels
In Pro
Included
An order tracking page for customers
In Pro
Included
Team & platform7 items
Feature
Lite
Pro
For administrators and shop managers
Included
Included
Activity log, email history and store health
Included
Included
English, Turkish, German and Spanish
Included
Included
Add StoreRuler to your phone's home screen
Included
Included
Team roles: store owner, staff and cashier
In Pro
Included
Automations and store notifications on your phone
In Pro
Included
Settings backup
In Pro
Included
Pro: $39 monthly or $390 annually, one site. No free Pro trial; a 14-day unconditional refund guarantee applies. Paid shipping labels are purchased in the provider screen in V1.
No. StoreRuler is a management plugin for your existing WordPress + WooCommerce store. It brings online orders, retail sales and B2B work into the same store context.
What is the difference between Lite and Pro?
Lite focuses on basic daily online store operations. Pro adds point of sale, stock counts, purchasing, B2B, advanced reporting, bulk work and additional SEO/team tools.
Where does my store data go?
Operations data stays in your WordPress/WooCommerce installation. Licensing/payment services and connected shipping providers may receive data needed for their service. This marketing website does not access your store orders.
Can I buy every shipping label in the panel?
In V1, paid shipment purchases are completed in the provider screen. Existing shipment details and labels can be viewed through supported connections. A standard packing label is different from a paid carrier shipping label.
How many sites does a license cover?
Pro pricing covers one site: $39 monthly or $390 annually. License and update conditions are shown at checkout.
What are the trial and refund terms?
There is no free Pro trial. Pro purchases include a 14-day unconditional refund guarantee. Lite is free; early access requests are currently open.
Your store. Your rules.
Grow your store. Not the complexity.
Bring daily work together. Give your team a clear workflow and yourself a better view.